Our sales article is something I find challenging to concisely encapsulate into words, i.e. quality assurance services for digital solutions. Those words contain so much content, that an engineer’s brain is unable to make things more concise, while still doing the service justice.
This would probably be an easy task for a copywriter. The vague advertising jargon “we produce cost-effective, dynamic, solution-seeking quality assurance services … blah blah blah …” sounds like it has been made by force, and I am wondering why people still use this language. Well yes, I have tried my hand at some sales, but it is quite a struggle with words:
“Hello, this is Janne Lepistö from Qubilea Oy. Our company provides quality assurance services for digital solutions. For instance, these include mobile applications and browser-based solutions. We operate from the end user perspective, i.e. we test the true user experience of a product using a variety of different user devices…”
– Quality assurance service? Sounds a little heavy and costly. And what exactly are these digital services? – So, you mean that you test mobile applications and browsers on different devices from the end user perspective? So you are some kind of beta testers, or what was it exactly you were selling? I am in fact quite busy at the moment…
Yep. This is what I would really like to say:
“Hello, this is Janne Lepistö from Qubilea Oy. I am trying to once and for all be understood. But this is no longer concise, and it will save you no time reading this.
The biggest problem is that I can only talk to you in this way via my blog.
I’m sure if I had approached you in that way via telephone or email, you would’ve been shocked, because nobody else does that in this sector. You formed preconceived ideas.
I really don’t want to shock you at all, I want to help you. I want to make your existing and future clients happy, especially when they are online. We are both fully aware that you really do want your costly online service or mobile application to work in the pockets of your clients, in precisely the way things should be working in 2016.
Furthermore, this particularly needs to be just as reliable as the message of the brand you have built with blood, sweat and tears.
Our job is to ensure this, and we are damn good at what we do. Perhaps you have a partner or outstanding development team that take your products ahead in sprinting fashion. However, I can tell you from personal user experience that developers love the input we invest in projects, because we make their lives easier and quicker. In fact, your developers would probably dig into their own pockets to pay for the bugs we dig up, as they probably would either be incapable of locating them or reluctant to test them.
These guys hate it when a project boss or marketing guru comes to them on a Friday afternoon at 4 p.m. instructing them to immediately correct an error in the fine digital launch that only caused its users frustration. We bring up precisely those issues your most disgruntled clients would be shouting about on social media or application reviews. I am sure you know what I am talking about.
Nowadays, folk get upset about all sorts of things – whether it be a bucket, Pokémon or dolphins.
The bigger the brand – the bigger the beating.
Okay, you may have a very costly test automation in place that checks your software once daily, checking that none of your espresso-addict project team has inadvertently broken anything. You are actually on the right track there. But do you have someone who can tell you, at the time when it is still cost-effective, precisely what problems the end users of your product will face? Do you have someone who will group all of these problems into a clear entirety? In fact, are you absolutely certain you know how your product should be tested before going live? We are not going to tell you what a lovely, well-designed product you have and give you praise – our mission is to find what will annoy end users and we will show you in words and pictures how the problem recurs.
Despite all your internal expertise, being outside the box provides a completely different perspective and motivation for approaching your product with quality being foremost. If necessary, we can assist you in getting the complete quality process fixed.
Developers are interested in getting codes implemented without error messages and that the package stays together somehow. Designers are interested in seeing that the layout pixels are in the right order and what the new chai latte tastes like at the trendy new café down the street. Project managers are interested in being able to tell you the good news that everything is going to schedule. We, on the other hand, are extremely interested in finding all the potential problems with your product, because that is what you pay us to do. You pay for ensuring we aid your developer in producing only the best for your clients. If you still have no idea what I am talking about, order a pilot from us, some kind of proof of concept that we can show you for a minimal cost what at first glance is wrong with your product.
If nothing can be found, then you won’t have to pay us anything. However, this has never happened before. In the most recent pilot report we delivered to our client, there were something like 35 pages of issues with functionality. This was a pretty normal case.
Give us a call.
+358 50 487 3265.